Bingjian Liu

Design + Engineering

From leading the design of GenAI tools to launching a top-rated health app, I work across UX, prototyping, full-stack iOS development, and creative technology — thriving at the intersection of design, engineering, and 0 to 1 execution.

Case Studies

2024 - 2025

Founding Designer

The AI-powered image creation platform for brands and marketing professionals.

Owned UX for the full platform; one major redesign increased engagement by 90%.

HookBook

2021 - Present

Founder, Designer, Engineerer

Designed, developed, and launched the best LGBTQ+ sexual health app on iOS, achieved 4.8/5 rating, 30k downloads, maintaining over 3k monthly active users and growing.

Tomato Timer

2024

Designer, Engineerer

A fun project that explores how to boost productivity in an AR environment on Apple Vision Pro.

Opus Clip

2024

UX Designer

Designed a Gen-AI B-roll feature for the web-based video editor.

Other Projects

Better Reader

iOS App, 2025

A reading time tracker app with 3D book elements, app shield/screen time restriction, and Live Activity, built with SwiftUI and RealityKit.

Tinder Game

Prototype, 2024

Github

A chat-based game concept in the Tinder app, built using SwiftUI.

Networking Keyboard

Prototype, 2024

Github

An iOS keyboard that enables users to send pre-saved snippets or generate content with AI writing tools, built using SwiftUI.

AECOM Urban Analytic Tools

UX Design, 2022-2024

Designed web-based data analysis and visualization tools, including the Texas DoT Corridor Assessment dashboard and the Greater Hartford Mobility Study Portal.

Settlement Future Database

Web Design & Development, 2021

Detail

Web portal for displaying and submitting research items for the McHarg Center's Settlement Future project.

American Eel

Landscape Architecture Design, 2021

Award Announcement

The winning entry of LA+ International Design Competition.

Hi there! I'm Bing.

View Résumé

I’m a product designer and app developer based in San Francisco, CA.

At NEX.art, I lead end-to-end design for an AI-powered image-creation platform—shipping five core products, building a scalable Figma system, and setting the roadmap in close collaboration with engineering and leadership.

I also design and code iOS apps, including HookBook, a 4.8-rated health-tracking app for the LGBTQ+ community, owning everything from user research to enginerring.

My early career in urban design and landscape architecture gives me a holistic, systems-thinking approach to crafting intuitive, scalable experiences across both physical and digital realms.